Copywriting
Blog Posts:
Whilst at Capital Brewing Co., I crafted engaging blog content showcasing our outdoor adventures and brand partnerships. I collaborated with external stakeholders like New Balance and Arc'teryx to highlight shared experiences, such as alpine treks and community events. These stories were widely distributed across media outlets and internal networks, amplifying our brand’s connection to adventure, sustainability, and great beer.
Snowy Mountains Alpine Walk
Arc’teryx x Capital Brewing and Tourism Snowy Mountains.
Winter Solstice Campout
Capital Brewing joins the Canberra
Bike-packing Locals
Hounslow Classic
Capital Brewing teams up with Single Track to race Hounslow Classic
CBC x Fractel x FWP Collab
Fractel and Capital Brewing join forces to raise money for For Wild Places
Instagram Content
At Capital Brewing Co., I crafted compelling Instagram copy to showcase our ambassadors, brand collaborations, and giveaways. From highlighting epic outdoor adventures to engaging our community with interactive campaigns, my content brought our brand’s spirit to life. Through carefully curated captions and storytelling, I helped drive engagement, strengthen partnerships, and expand our reach across media outlets and partner channels
Website Content:
I was responsible for all copywriting on the Capital Brewing Co. website, crafting engaging and brand-aligned content that captures our passion for great craft beer. From product descriptions to our brand story, I developed clear, compelling copy that enhances the user experience and strengthens our identity. My work ensures that every page reflects our values, resonates with our audience, and drives engagement across our digital presence.
